Minggu, 20 Juni 2010

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Self-Inference Processes: The Ontario Symposium, Volume 6 (Ontario Symposia on Personality and Social Psychology Series)From Brand: Psyc

Although self-inference processes -- the ways individuals make judgments about themselves -- have been studied in social psychology and sociology for many years, a distinct literature on this topic has not emerged due to the diversity of relevant issues. The editors of this current volume cull recent social psychological research and theory on self-inference processes and identify some of the common themes in this area of study.

The specific topics covered in this volume include:

` how people infer their emotions, personality traits, and body images from relevant information

* factors influencing the self-concept, identity, and self-standards

* the impact of self-inferences on interpersonal relations

* conditions motivating escape from the self

The book is written for researchers and graduate level students in clinical, social, developmental, health, and personality psychology.

  • Sales Rank: #2668690 in Books
  • Brand: Brand: Psychology Press
  • Published on: 1990-06-01
  • Released on: 1990-07-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.00" l, 1.41 pounds
  • Binding: Paperback
  • 339 pages
Features
  • Used Book in Good Condition

Review

...their discussion of emerging research issues is well done, and does give the reader some sense that a distinct self-inference literature could develop....researchers interested in information processing, memory, persuasion, and especially self-concept will find new and thought-provoking ideas in several well-written chapters.
—Journal of Marketing Research

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Rabu, 16 Juni 2010

[M861.Ebook] Download PDF Winning Out Loud: Oral Proposals That Win Billion-Dollar Contracts (The Roadmap To BD Success), by Jack Harris, Barbara Harris

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Winning Out Loud: Oral Proposals That Win Billion-Dollar Contracts (The Roadmap To BD Success), by Jack Harris, Barbara Harris

Winning Out Loud: Oral Proposals That Win Billion-Dollar Contracts by Jack Harris and Barbara Harris is one volume in the Roadmap To BD Success series, a modular how-to guide devised and created by CAI/SISCo. The initial wave of books (2013) is to be followed by additional volumes, each by an established authority in the content presented. This book shows you how to win your next oral proposal competition, and how to win 90 of your next 100. When you are invited to orals, that is where you will win or lose, and the guidance in this book will make you a winner.

Oral proposals were a new experiment in the federal market in 1996, and the Harrises were the first people to specialize in winning these competitions for their clients. Their previous experience as corporate executives and business unit managers, whose careers depended upon success in proposal competitions, gave them a basis for launching the new practice. Since much of their career together had entailed political advocacy for giant technology programs—that is, speechwriting, ghostwriting, personal coaching, lobbying, strategic marketing, and public relations—they also brought a mastery of all the things that make oral proposals different from written proposals.

After their first fifty oral proposal competitions (almost every one a winner) they codified and service-marked their oral proposal development process, Winning Out Loud, which is the basis for this book. Their experience on the next 200 competitions brought refinements to a process which has added many billions of dollars to the top lines of the Harrises’ clients.

  • Sales Rank: #4767344 in Books
  • Published on: 2013-05-21
  • Original language: English
  • Dimensions: 10.00" h x .52" w x 8.00" l,
  • Binding: Paperback
  • 218 pages

About the Author

Jack Harris and Barbara Harris are the most richly experienced oral-proposal consultants in the government contracting industry. Since deciding in 1996 to focus exclusively on leading oral proposal teams, they have coached more than 1000 people, from 100 companies, through 250 competitions. In addition to coaching orals teams, they have advised executives in 50 companies, including twenty Fortune 500 companies, on how to consistently win oral proposal competitions. Teams and companies coached by the Harrises win competitions at a rate two to three times the industry average.

More information about the authors and orals and this book are at:

www.HarrisBusinessConsulting.com

Jack@HarrisBusinessConsulting.com

Barbara@HarrisBusinessConsulting.com

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Winning Out Loud: Oral Proposals That Win Billion-Dollar Contracts (The Roadmap To BD Success), by Jack Harris, Barbara Harris PDF
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Minggu, 13 Juni 2010

[M728.Ebook] Download Public Relations, by Paul Baines, John Egan, Frank Jefkins

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Public Relations, by Paul Baines, John Egan, Frank Jefkins

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.

The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:

* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup

The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.

With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

  • Sales Rank: #2556628 in eBooks
  • Published on: 2007-06-07
  • Released on: 2007-06-07
  • Format: Kindle eBook

Review
I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it.

With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years.

Max Clifford, Managing Director, Max
Clifford Associates Public Relations.

About the Author
Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

Excerpt. © Reprinted by permission. All rights reserved.
Definitive and comprehensive exploration of PR techniques, including new multimedia and global practices.

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1 of 1 people found the following review helpful.
Excellent and inspiring reference for public relations
By John Scott
This is an excellent reference and college textbook on public relations. It provides pretty much everything one needs for successfully implementing various approaches in public relations, memorable stories and characters of history, techniques and theory. One interesting and memorable point here is how some public relations moguls have used controversy as a successful public relations tool. The book is filled with profiles of successful public relations figures. I would recommend it for anyone whose work touches on that field.

0 of 0 people found the following review helpful.
The useful book of public relations
By salih babiker elhag
I like this book too much so I purchse it for the second time. This is true

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Minggu, 06 Juni 2010

[C918.Ebook] Free Ebook The Making of Men: Raising boys to be happy, healthy and successful, by Arne Rubinstein

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As parents, we all want our boys to grow up to be happy, healthy and successful. For this to happen, it’s vital we understand their world, their challenges, and how our relationship with them must change as they become young men.

Using real-life examples, parenting expert Dr Arne Rubinstein clearly explains the risks teenagers face today, including drugs, alcohol, technology and peer group pressure. He then shows how you can equip your son to make safe and sensible choices.

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  • Sales Rank: #106872 in eBooks
  • Published on: 2015-05-20
  • Released on: 2015-05-20
  • Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Raising boys to become healthy men
By Alan Lauer
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3 of 3 people found the following review helpful.
What every parent should know about their boys
By Moana Zaknich
Dr Rubinstein explains in simple language just what our boys are going through and what they need from us. It's tough being a parent, and in particular a Mother raising a Son. It seems so foreign to us what they are going through. You often hear it said that being a parent doesn't come with an instruction manual. Well, now it does! This books was invaluable in helping me maintain a loving and open relationship with my teenage son.

3 of 3 people found the following review helpful.
Excellent heaps of worthwhile advice
By Amazon Customer
Practical book easy to understand and relevant for today's men
As a single Mum I have understood what I need to do

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Jumat, 04 Juni 2010

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Entomology and Pest Management (5th Edition), by Larry P. Pedigo, Marlin E. Rice

Ideal for those with little or no background in entomology–this book combines, in a single volume–general principles of entomology and modern principles of insect pest management–including factual details and specific examples. Features up-to-date coverage on environmentally sound insecticides; the Transgenic plant controversy; Pest management systems; Newly released and recently discontinued products and updated insecticides; Current government regulations and labeling of microbial pesticides, plant pesticides and biochemical pesticides; and Developments in genetic engineering and plant bio technology. For those with little or no background in entomology who want a single combined resource of both general entomology and applied aspects.

  • Sales Rank: #1164895 in Books
  • Published on: 2005-05-28
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.57" w x 8.03" l, 3.53 pounds
  • Binding: Hardcover
  • 784 pages

From the Publisher
Entomology and Pest Management, Second Edition combines elements of general entomology and modern principles of insect pest management. The author's goal is to promote improved pest control skills and an enhanced appreciation of insects and their role in our environment. The Second Edition's coverage reflects the latest developments in the field, featuring the most up-to-date information available.

From the Back Cover
Ideal for readers with little or no background in the subject, this book combines single-volume coverage of both general principles of entomology and modern principles of insect pest management -- with factual details and specific examples. Discusses pest management topics as aspects of applied ecology, and presents solutions to pest problems with regard to environmental quality, profitability, and durability. Features a unique chapter on "Ecological Backlash" that discusses why pest programs fail. Contains stand-alone treatments of both insect sampling and decision making -- emphasizing economic thresholds. Presents examples of successful insect pest management programs in the context of diverse commodities. Covers recent pesticide regulations -- particularly the Food Quality Protection Act of 1996 -- which will have significant influences on pesticide registrations in the future. Features nearly 60 Insect diagnostic boxes -- with detailed information on distribution, importance, appearance, and life cycle of insect species or species groups. Contains several important appendices: A key to the orders of insects that allows even novices to identify both adult and immature insects; A list of insect common names along with the accompanying scientific names and classifications; and Lists of common insecticides by common and trade names and gives manufacturer and toxicity information. For entomologists and anyone wanting an introduction to applied entomology, insect pest management, or economic entomology.

Excerpt. © Reprinted by permission. All rights reserved.

Although it has been only three years since writing the third edition of Entomology and Pest Management, much has occurred. Events have changed the face of pest technology and policy, causing us to take pause and reflect on our achievements and ponder our future. These recent events make the updating of this book a useful endeavor.

The most striking event since the third edition is our ubiquitous use of computers for gathering information. The Internet and World Wide Web have virtually taken over our activities, with nearly all students and specialists using them as a base of operations for information exchange. We now have rapid and mostly low-cost access to almost everything we want to know, right from our desk or laptop computer. Just do a search, and literally dozens of sites pop up on the screen, displaying everything from how-tos to why-nots. Moreover, students can enroll in and take courses through the Internet not only at their home university but at other universities as well. Arguably, many educators believe so-called distance education through computer delivery is the sine qua non of effective learning and the wave of the future.

To make use of this valuable information-gathering tool, the fourth edition of Entomology and Pest Management has "Favorite Web Sites" listed at the end of each chapter. The Web sites relate to the subject matter of the chapter and are presented as URLs, which are annotated. The reader may use these and their links to other sites to update basic information found in a particular book chapter. Additionally, Appendix 4 was developed, which presents one of the most comprehensive compilations of Web sites for entomology resources found anywhere. This list can be used for customized searches of entomological information on nearly any topic.

Other events that called for an updating of the third edition include impacts on pesticide use mandated by the EPA and the Food Quality Protection Act of 1996. This agency and law have resulted in the disappearance of some of our most widely used insecticides and their substitution by new, sometimes safer and environmentally friendly chemicals and tactics. To reflect these events, Chapter 11 on conventional insecticides has been reorganized and completely updated, as has Appendix 3, which presents lists of commonly used insecticides. Moreover, current developments of low-risk tactics, such as microbial pesticides, insect growth regulators, and pheromones, are presented in Chapters 9 and 13.

Profound changes have also occurred in the past three years because of biotechnology. Transgenic plants that offer high degrees of resistance to insect pests have been engineered and become widely adopted in several cropping systems. Along with this development, concerns continue about insects overcoming the resistance and about the environmental and personal safety of these crops. Chapter 12 updates the reader on the status of transgenic plants developed for pest management and presents a new discussion on benefits and risks of cropping these.

There has also been substantial progress in the areawide approach to pest technology. This approach has been spotlighted nationally as a means of dealing with key insect pests, such as the boll weevil in southeastern cotton. The status of such areawide programs has been updated in Chapter 15, as has that of other pest management programs mentioned throughout the book.

TARGET AUDIENCE

Entomology and Pest Management can be used as an introduction to applied entomology for undergraduates or beginning graduate students. For undergraduates with only an elementary biology background, early chapters need emphasis to provide a basis for understanding the remaining content on insect ecology, surveillance, and management. Students with at least one course in entomology may wish to omit early chapters and emphasize the strategy and tactics of management found in later chapters. Omitting Chapters 1 through 4 for graduate courses or Chapter 14 for undergraduate courses will not result in a loss of continuity.

Content and Organization

The book consists of seventeen chapters, four appendices, and a glossary. Concepts and principles are emphasized and supported by factual detail and specific examples. Beginning chapters (1 through 3) concentrate on general entomology for the novice. Chapters 4 and 5 synthesize the elements of insect biology and ecology required for understanding insect pest management. Chapter 6 covers techniques and principles of sampling for problem assessment, and Chapter 7 builds on this knowledge by outlining types of reactions of crops to insect densities. Chapter 7 also features the concept of adding environmental costs in the decision-making process for management. The ideas and history of insect pest technology are reviewed, and the concept and philosophy of modern pest management is introduced in Chapter 8.

With this basic information presented in the first eight chapters, the student is introduced, chapter by chapter, to the individual tactics used as elements in pest management programs. The order of tactics presented is based on their relative importance in existing pest management programs. Consequently, natural enemies and ecological management of the environment, primarily preventive tactics, are mentioned first, followed by conventional insecticides, the premier element in curative tactics. The remaining tactics discussed in Chapters 12 through 14 are more specialized but, nevertheless, convey some of the newest and most innovative ideas in the science. These chapters have been updated and expanded in the fourth edition.

Chapter 15 discusses the ways pest management and pest technology are practiced. This chapter draws the analogy between human medicine and pest management, and it emphasizes the idea of prevention and therapy in combining several management tactics. Additionally, the chapter discusses areawide pest technology and recent successes with the cotton boll weevil in the United States.

Chapter 16 is unique among entomology texts because it integrates the problems of resistance, resurgence, and replacement and recent phenomena, such as enhanced microbial degradation of insecticides, into a single concept—ecological backlash. The chapter suggests to students that applying the tactics discussed does not always result in sustainable pest management, and it recommends ways of reducing or avoiding such problems.

The book ends by presenting examples of successful insect pest management programs in the context of diverse commodities.

Special Features

Basic and applied entomology. The primary purpose of the book is to promote an understanding of major elements of general entomology and relate them to modern principles of. insect pest management. Both theory and practice are emphasized in a conceptual approach to the topics, and numerous examples are presented to facilitate learning.

Ecological approach. Pest management topics are discussed as aspects of applied ecology, and solutions to pest problems are presented with regard to environmental quality, profitability, and durability.

Insect diagnostic boxes. About 60 insect diagnostic boxes are presented throughout the text. Each box contains detailed information on distribution, importance, appearance, and life cycle of a species or species group. Insects chosen are from examples mentioned in the text. Grouping specific data in boxes keeps the text from being overburdened with background information about a species when examples and case histories are given. Students not familiar with the species being discussed can consult the boxes to better understand and appreciate the examples in the text. Information in the boxes is referenced in the index. Additional information about major pests is given in Chapter 3 as insect families of major economic importance were included in presenting information on insect classification.

Boldface type. This feature allows the student to recognize new terms and important comments quickly and serves as a basis for topic review.

Appendices. Four appendices facilitate learning and serve as reference material. Appendix 1 presents a key to the orders of insects, allowing identification of both adult and immature insects. Appendix 2 contains a list of insect common names, scientific names, and classifications. Appendix 3 presents lists of common insecticides by common and trade names and gives manufacturer and toxicity information; this appendix was extensively revised and updated in the fourth edition. Appendix 4 is a comprehensive list of World Wide Web sites of Entomological Resources that can be used for customized computer searches of information.

Glossary. A glossary for quick reference appears at the end of the book and was expanded in the fourth edition. Words in the text that appear in bold type and others are included.

Favorite Web sites. The Web sites accessible through the Internet are presented as URL addresses along with a short description of the site's content. Readers can receive updates on the topic of a chapter by consulting these sites and navigating links to other, related sites for additional information.

ACKNOWLEDGMENTS

First and foremost, I owe many thanks to my current graduate students, Rayda Krell and Wilmar Morjan, in completing this revision. These students made important suggestions and contributions, which I have attempted to add to this edition. In addition to the demands of their own class work and dissertation research, they helped immeasurably with the daily operation of our research project, freeing my time for this task. Also, I thank my colleagues at Iowa State University for helping update my knowledge on various topics. They include Joel Coats, Ken Holscher, Donald Lewis, John Obrycki, Marlin Rice, and Jon Tollefson. I also owe very special thanks to John VanDyk, computer specialist in our department, for pr...

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0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Good book

0 of 0 people found the following review helpful.
ALL NEEDS of a PLANT PROTECTION&ENTOMOLOGIY is AVAILABLE
By javad karimi
I would be most appreciate to informe that "ENTOMOLOGY AND PEST MANAGEMENT" has been used as a comrehensive text for three courses in dep. of plant protection,fac. of agriculture,Zabol university,Iran by me,Ph.D OF entomology and faculty member of Zabol University&Gorgan University of Agriculture.Third edition of this book has translated to Persian(in press) and Unfortunatly this new edition of book not available in Iran and many difficulties are in Iran for book buying.I am waiting and expecting to recieve preforma or other information to having this book impatiencly&eagerly. with best regard Javad Karimi(Dep. of Plant Protection;Fac. of Agriculture,Tehran University,Karaj,Iran)

2 of 3 people found the following review helpful.
Good Introduction to Entomology
By Matt Grieshop
Dr. Pedigo's book is one of the better general entomology/ pest management textbooks that I have read. It is written in an understandable format and provides a good introduction to the structure, function, taxonomy, and applied ecology of insects. This volume is most appropriate for the undergraduate student interested in entomology although it would also be a handy addition to a graduate student's library as well. As with many introductory entomology textbooks, the taxonomic keys are very limited. I would recommend Borror, Triplehorn, and Johnson's: An introduction to the study of insects to anyone who desires a book with a good set of taxonomic keys.

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  • Published on: 1964-03-06
  • Binding: Paperback

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Selasa, 01 Juni 2010

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Viking Spitfire: The Story of Finn Thorsager, by Tor Idar Larsen

In the early morning of 9 April 1940, Finn Thorsager, a newly graduated pilot in the Royal Norwegian Air Force, was told to takeoff and investigate rumors of unknown aircraft coming in from the south. Flying in his outdated Gloster Gladiator, Finn spotted a German plane below him; he dived down and fired his machine guns, the first shots ever to be fired by a Norwegian pilot in wartime. He made it back to base but was soon in the air again, spurred on by his leader Rolf Torbjørn Tradin's famous words, 'Every man for himself. Good Luck!' That day, five heroic young Norwegian pilots flew out on a hopeless mission to engage the Luftwaffe's invasion fleet. Finn survived the German invasion, but with the dissolution of the air force in Norway, he needed to find a new way to carry on the fight. With his friend Dag Krohn, he made the dangerous journey across Russia, Japan and the Pacific Ocean to join the new Norwegian Air Force camp, 'Little Norway', in Toronto, Canada. A year later, he arrived in Great Britain to start his career as a Spitfire pilot. Through training, dogfights, bomber escorts, making merry with his friends and mourning their untimely deaths, Viking Spitfire tells the story of Finn Thorsager's life as a fighter pilot in the Second World War. In 1944-45 he was retired as a squadron leader and given the unenviable task of flying civilian Lodestars over the North Sea, often through appalling weather conditions, dodging German fighters and flak. After the War, Finn served as a captain for Scandinavian Airlines for thirty years.

  • Sales Rank: #2574480 in Books
  • Published on: 2015-03-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 6.25" w x .75" l, 1.23 pounds
  • Binding: Hardcover
  • 192 pages

About the Author
Tor Idar Larsen has a bachelor's degree in Pedagogy and a minor in media production. His bachelor's degree involved post-modernity philosophy with a connection to World War 2 fighter pilots. Larsen also released a 36-page booklet on another Norwegian Spitfire pilot, Leif Lundsten. He maintains and writes for his own website www.spitfirepilots.com and is an active community member on aviation forums such as the very popular Flypast boards. Viking Spitfire tells for the first time how the forgotten Norwegian fighter pilots greatly contributed towards the RAF and the war effort.

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1 of 1 people found the following review helpful.
Interesting to read
By Rudnei D. da Cunha
This book tells the story about Finn Thorsager, the first Norwegian military pilot to attack German airplanes on 9 May 1940, when Norway was invaded by Nazi Germany. As with many other Allied pilots, he managed to flee Occupied Norway and, passing through Sweden, the Soviet Union, Japan and the USA, finally arrived at Little Norway in Canada to rejoin his countrymen and retake the fight on Germany. The book does not give much detail on the combat missions over Northwestern Europe (at least not as such as found on other similar books like "The Big Show", "I Flew for the Fuehrer", "The First and the Last", etc.) but nonetheless it is quite enjoyable to read. The author does pass on to the reader his personal admiration for Finn and his life.

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Viking Spitfire: The Story of Finn Thorsager, by Tor Idar Larsen PDF

Viking Spitfire: The Story of Finn Thorsager, by Tor Idar Larsen PDF

Viking Spitfire: The Story of Finn Thorsager, by Tor Idar Larsen PDF
Viking Spitfire: The Story of Finn Thorsager, by Tor Idar Larsen PDF